With a tailored lead nurturing strategy, businesses can generate 50% more sales-ready leads.
Lead Nurturing & Conversion Rate Optimization(CRO)
What is Lead Nurturing?
Lead
nurturing is the process of engaging, supporting, and building relationships
with your prospects by providing them with valuable and relevant content and
information at each stage of the buyer's journey.
Not all leads generated by your marketing team are sales-ready. While they might be interested in your product or service, they would typically have some questions, and concerns that need to be answered in order to move from the awareness stage to the decision stage. This is exactly where lead nurturing comes to play.
Benefits of Lead Nurturing
According to a report by Marketing Sherpa, almost 79% of marketing leads never convert to sales. It might take lots of time to run a lead nurturing program such as research on customer needs, creating content for each stage of the customer journey, running a nurturing campaign through social media, email, blogging, etc. but the benefit is extremely worthy, a successful lead nurturing program will bring:
- 50% more sales-ready leads. [Source: Marketo]
- 4-10 times the email response rate. [Source: Active Marketing]
- 45% greater ROI. [Source: MarketingSherpa]
Our Approach to Lead Nurturing
At Growth Engine:
- We conduct a buyer's journey research for each individual client, and then map the content strategy with each stage of a prospect's needs.
- Select channels where prospects often visit and send relevant information to prospects via those channels to ease their decision-making process.
- Tracking a prospect's behavior through data analytics and other tools to decide what is the next information they need.
- Follow up leads in time to keep them engaged and interested
- Implement a lead scoring system to stay focused
- Hand over the sales ready leads to the sales team on time to increase the closure rate
Our Lead Nurturing Services:
Inbound Marketing & Content Marketing
Attracts customers by creating valuable content, such as a series of how-to, tips & advice, white paper, e-book, and customer case study. Create solutions towards customers' pain points. By doing so you earn more trust from targeted customers.
Email Campaign
Via an automated, personalized, email campaign, marketers take users on a journey that may impact their buying behavior. These targeted and engaging email campaigns encourage high-quality leads to take the next step through the sales funnel.
Retargeting
99% of visitors left your website after the first visit. Mostly because they are still in the process of market research to find the right product. Using retargeting to target those visitors, and provide market information and product comparisons to help them make decisions, that will convert more leads.
Account-based Marketing
Aligning your marketing and sales teams, uncover and target at high-intent accounts. Understand the internal decision-making process of customers, targeting the right personas with tailored content at right time.
Growth Hacking
Increase the quantity and quality of lead generation via A/B testing, landing page optimization, and growth hacking.
Growth hacking is a mindset, a way of working --continuously testing new features, new ideas, and new techniques. Set up a pilot project, once the concept is proven, imply it on a big scale to increase the overall performance.
Book a free consultation with our lead nurturing expert.